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The challenge was to capture the essence of Koral Designs’ inspirational roots and translate that into a digital narrative that could effectively reach and engage a global audience, while also establishing a robust e-commerce presence.
My approach was to imbue the brand’s digital transformation with the story of its founding, highlighting the influence of the sea on the design aesthetic. I prioritized creating a connection between the brand’s story and its audience by leveraging emotional storytelling and the power of Yenny’s creative vision.
The solution involved:
The outcome was a successful translation of Koral Designs’ physical presence into the digital realm, resulting in: