Client:
What I Did:
- Brand Guidelines
- Logo Design
- Web Development
- Collateral Design
- Brand Strategy
Challenge:
To establish a cohesive brand and online presence that accurately represents the extensive services of 104 Remodeling LLC, positioning them as a leader in the Georgia home renovation market and driving revenue growth.
My Approach:
The approach combined impactful branding with user-centric web development. By conducting market research and user experience testing, I tailored a branding strategy that would resonate with the target demographic in Georgia. The web development was focused on highlighting the company’s wide range of services, showcasing their craftsmanship, and optimizing for user engagement.
Solution:
The branding and web development strategy included:
- A sturdy brand logo that reflects the company’s expertise in building and remodeling, using a color scheme that inspires trust and quality craftsmanship.
- A responsive website designed to showcase the company’s portfolio of work, detailed service offerings, and customer testimonials to build trust and credibility.
- Intuitive navigation and clear calls to action that turn visits into inquiries.
- SEO optimization to increase visibility and attract potential customers searching for home remodeling services in Georgia.
Outcome:
104 Remodeling launched with one identity across logo, collateral and website, plus service pages built for local search in Georgia. The company reported more inquiries and revenue growth in the years after launch.
For a remodeling company, the website makes the first site visit. It has to show the craftsmanship before anyone calls.