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The challenge was to encapsulate the essence of Miami’s vibrant lifestyle in the branding and to develop a website that would not only reflect this lifestyle but also drive sales for the new development. The goal was to create a brand identity and online experience that resonated with potential buyers who seek both the serenity of Coconut Grove and the convenience of nearby urban amenities.
My approach involved a blend of market research to understand the target demographic and user experience best practices to ensure the website not only attracted but also retained potential buyers. I focused on creating a brand logo that would echo the sophistication and natural elegance of the development, and a website that would serve as a digital showroom for the property.
The branding and web development strategy included:
to action and contact forms throughout the website to guide users towards inquiries and sales conversations.
The tailored branding and website resulted in: