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To develop a brand identity that not only aligns with the foundation’s mission of empowerment but also adheres strictly to accessibility standards, ensuring the brand’s message is universally receivable.
The redesign strategy was grounded in best practices for visual branding and accessibility. I engaged with the foundation’s stakeholders to immerse myself in their ethos, enabling a design that reflects their vision. User personas representing a spectrum of disabilities guided the creative process to ensure inclusivity.
A new logo was crafted, encapsulating simplicity for universal comprehension and application. Key features included:
Post-rebranding, Wheels of Happiness Foundation reported: