Accessibility-Centric Rebranding for Wheels of Happiness Foundation


Wheels of Happiness Foundation, a humanitarian non-profit championing the independence and societal reintegration of individuals with motor disabilities.

What I Did:


To develop a brand identity that not only aligns with the foundation’s mission of empowerment but also adheres strictly to accessibility standards, ensuring the brand’s message is universally receivable.

My Approach:

The redesign strategy was grounded in best practices for visual branding and accessibility. I engaged with the foundation’s stakeholders to immerse myself in their ethos, enabling a design that reflects their vision. User personas representing a spectrum of disabilities guided the creative process to ensure inclusivity.

Wheels of Happiness Foundation Website Branding


A new logo was crafted, encapsulating simplicity for universal comprehension and application. Key features included:

  • A simplified color palette to enhance visibility and convey calm and trust.
  • A typeface that meets ADA compliance for legibility and readability across media.
  • The integration of a smile into the wheel, symbolizing the foundation’s commitment to positivity and support.
  • The logo’s composition maintained a balance between distinctive branding and functional simplicity, ensuring it is identifiable and memorable for all audiences, including those with visual impairments.


Post-rebranding, Wheels of Happiness Foundation reported:

  • A marked improvement in brand recall and recognition across diverse audiences.
  • Positive feedback from the disability community on the brand’s commitment to accessibility.
  • An uptick in engagement on digital platforms, with increased accessibility leading to broader reach.
  • A boost in donor confidence and contributions, driven by a clear and accessible brand message that aligns with the foundation’s values and vision.

The rebranding of Wheels of Happiness Foundation represents a paradigm of how design can intersect with social responsibility to create a brand identity that not only stands out but also stands for something. The thoughtful integration of accessibility into the branding strategy has not only reflected the foundation's commitment to empowerment but has also set a new standard for inclusivity in non-profit branding.