Client:
What I Did:
- Brand Strategy
- Logo Re-Design
- Shopify Development
- Graphic Design
- UI Design
Challenge:
The challenge was to capture the essence of Koral Designs’ inspirational roots and translate that into a digital narrative that could effectively reach and engage a global audience, while also establishing a robust e-commerce presence.
My Approach:
My approach was to imbue the brand’s digital transformation with the story of its founding, highlighting the influence of the sea on the design aesthetic. I prioritized creating a connection between the brand’s story and its audience through the founder’s story and Yenny’s own creative vision.
Solution:
The solution involved:
- A visually compelling e-commerce website that narrates the brand’s story and showcases the jewelry as not just products, but as storied pieces of art.
- Social media integration that allowed for the sharing of these stories, connecting followers with the deeper meaning behind each piece.
- SEO strategies that reflected the unique brand elements, driving traffic to the website and improving search engine visibility.
Outcome:
Koral Designs moved to an online store that tells the brand story next to the product. The brand reported a growing online following and higher e-commerce sales after launch.
The sea that inspires the jewelry became the thread of the site, from the copy to the product pages.