Client:
What I Did:
- Brand Strategy
- Logo Design
- Web Development
- Graphic Design
- Brand Guidelines
Challenge:
The challenge was to encapsulate the essence of Miami’s vibrant lifestyle in the branding and to develop a website that would not only reflect this lifestyle but also drive sales for the new development. The goal was to create a brand identity and online experience that resonated with potential buyers who seek both the serenity of Coconut Grove and the convenience of nearby urban amenities.
My Approach:
My approach involved a blend of market research to understand the target demographic and user experience best practices to ensure the website not only attracted but also retained potential buyers. I focused on creating a brand logo that would echo the sophistication and natural elegance of the development, and a website that would serve as a digital showroom for the property.
Solution:
The branding and web development strategy included:
- A logo that combines the timelessness of an oak tree ring with modern typography, symbolizing the growth and stability of investing in the property.
- A website designed to provide an immersive user experience, showcasing the property through interactive galleries, virtual tours, and detailed floor plans.
- Strategic placement of calls
to action and contact forms throughout the website to guide users towards inquiries and sales conversations.
- Integration of a content strategy highlighting the unique selling propositions of the location, including proximity to major transport links and local attractions.
- Implementation of SEO tactics to target individuals searching for premium real estate in the Miami area.
Outcome:
CornerOak launched with an identity, a website built around galleries and floor plans, and contact points placed where buyers decide. The developer reported more inquiries and viewings after launch.
A development sells a place before it is built. The brand and the site had to make that place feel real.