Wheels of Happiness Foundation: An Accessible Rebrand

Branding, Selected work, Web Development

Client:

Wheels of Happiness Foundation, a humanitarian non-profit championing the independence and societal reintegration of individuals with motor disabilities.

What I Did:

Challenge:

To develop a brand identity that not only aligns with the foundation’s mission of empowerment but also adheres strictly to accessibility standards, ensuring the brand’s message is universally receivable.

My Approach:

The redesign strategy was grounded in best practices for visual branding and accessibility. I engaged with the foundation’s stakeholders to immerse myself in their ethos, enabling a design that reflects their vision. User personas representing a spectrum of disabilities guided the creative process to ensure inclusivity.

Solution:

A new logo was crafted, encapsulating simplicity for universal comprehension and application. Key features included:

A simplified color palette to enhance visibility and convey calm and trust.
A typeface that meets ADA compliance for legibility and readability across media.
The integration of a smile into the wheel, symbolizing the foundation’s commitment to positivity and support.
The logo’s composition maintained a balance between distinctive branding and functional simplicity, ensuring it is identifiable and memorable for all audiences, including those with visual impairments.

Outcome:

The foundation reported better recognition of the new mark and positive feedback from the disability community on its accessibility.

For a foundation that serves people with motor disabilities, accessibility was part of the brief from the first sketch.