Client:
What I Did:
- Logo Re-Design
- Social Graphics
- Graphic Design
- Brand Strategy
- Brand Guidelines
Challenge:
The main challenge was to create a brand identity from scratch that would foster growth on social networks and establish the portal’s credibility. The logo needed to be instantly recognizable, adaptable for various digital platforms, and convey the channel’s commitment to timely and reliable news reporting.
My Approach:
I started with a comprehensive analysis of the target audience and competitive landscape. My focus was on developing a logo that would resonate with a digital-first audience while encapsulating the channel’s ethos of constant information flow. The approach combined current design trends with timeless elements to ensure longevity and adaptability.
Solution:
The new branding included:
- A distinctive logo symbolizing the 24-hour news cycle, utilizing a clock or globe motif to represent continuous global coverage.
- A color palette that suggests authority and trust, critical for a news outlet, while also being vibrant enough for social media appeal.
- Typography that is bold and accessible, ensuring legibility on any device.
- A versatile design strategy for the logo that allows for easy adaptation across various digital assets, from the website to social media avatars and banners.
Outcome:
Noticias 24hrs launched with one identity across its site and social channels, and reported a growing following after launch.
A news brand earns trust one post at a time. The identity had to look credible at avatar size.