Client:
What I Did:
- Brand Strategy
- UX/UI Design
- Web Development
- Graphic Design
- Project Management
Challenge:
To transcend the limitations of the previous clipart-based logo and develop a sophisticated, unique brand identity that mirrors the founder’s vision and Bellavida’s commitment to personalized luxury care.
My Approach:
With an emphasis on originality and authenticity, my approach was to replace the generic clipart with a custom illustration that personified the founder and the brand’s bespoke services. I aimed to maintain a visual language that could be adapted across different service verticals while retaining a clear and cohesive identity.
Solution:
The new branding suite included:
- Main Logo: A bespoke illustration of the founder’s profile, lending a personal and exclusive feel to the brand, enhanced by a refined typographic treatment.
- Instant BBL Service Logo: A stylized figure with a heart motif captures the essence of the signature service while aligning with the main brand aesthetics.
- Institute Service Logo: A delicate hand and heart design that symbolizes the caring and educational approach of the brand’s wellness philosophy.
Each logo maintains the elegance and sophistication necessary for a luxury brand, with a consistent style and color scheme that ties the service verticals back to the central brand identity.
Outcome:
Bellavida replaced a clipart logo with a custom identity and a family of service marks that share one style.
A practice built on personal care now has a mark drawn from its founder.